S. Wear, the leading Israeli everyday fashion store, takes evreything it does to the full extent.
While it usually chooses its' own employees to model the clothes rather than professional models, for its' first Active-Wear collection it decided to capture two fitness trainers and one store employee. No models, no photoshop: Real people in real clothes practicing real situations in the gym and outside of it. All photos were shot in natural light.
Photography: Tammy Bar-Shay for Chicbox Everyday Photography
Models: Ella Chen & Dor Epstein Zabludovitz (fitness trainers), Yarden Levi (S. Wear store employee)
Makeup: Tom Meir, Hair: Ravid Peleg, Ph. Assistant: Liz Kadar, Production: Chen Regev
Fashion items: Active Collection for S. Wear, training socks for ToeSox